Applying room
revenue management techniques to golf allows resort to increase
golf revenues and volume
For Immediate Release
Tuesday, March 29, 2005
Weston , Fl — (March 29, 2005) Datavision Technologies, the
premier vendor for data warehousing and business intelligence
systems for the hospitality industry, installed their Golf Revenue
Management Module at Stratton Mountain Resort. The system allows
revenue managers at the property to view tee times by course,
date, round type, market segment and analyze REV PATT (Revenue per
Available Tee Time) for any given period.
Kyle Housman, Revenue Manager, says, “Datavision has now given us
the ability to automatically view RevPATT (Revenue per Available
Tee-Time) by the hour, by day or by week. We applied our lodging
principles on the golf course. In the past, we had certain times
of the day where we have high demand and turned away guests. We
now know these trends and offer discounted price rounds to fill
the gaps. For example, we can view hourly, daily and weekly trends
for tee times on the books and historical tee times. Using color
indicators (red, green and yellow), we quickly can view trends and
spot booking patterns. The Datavision system yielded significant
gains in both golf revenue and round volume in 3 months.”
“We are pleased that the Stratton Mountain Resort started using
this module to streamline their golf operations.” says Sudharshan
Chary, President of Datavision. “We believe that this module will
deliver significant benefits to golf resorts by allowing them to
apply powerful revenue management techniques to leisure areas such
as golf and spa. Adding a leisure revenue management module to
Datavision’s other powerful revenue management offerings will
allow resorts to fully maximize their revenue potential across all
areas – rooms, golf, spa, etc.”
About Datavision Technologies
Datavision Technologies, a privately owned company established in
1996 and based in Weston, Fla., serves approximately 100 clients
in hotels and resorts across North America. Datavision’s
data-warehousing products have successfully been used to achieve a
variety of goals, including night audit automation, revenue
management, budgeting, CRM, corporate consolidation, payroll
control, comment-card reporting, owner reporting, recreation
scheduling and reservation agent productivity, and group revenue
analysis. For more information, log on to the corporate Web site,
www.datavisiontech.com, or contact Sherry Marek at Datavision
Technologies Inc., 860 Marina Drive, Weston, FL 33327; phone (954)
385-0525 ext 113, or e-mail
smarek@datavisiontech.com
About Datavision Technologies
Stratton Mountain, on 4,000 acres in the Green Mountains, is the
ideal setting for working retreats and meetings with four-season
activities and amenities including golf (championship 27-hole
course) or skiing and snowboarding (90 trails, nearly 600 acres of
terrain, 90 percent snowmaking coverage, high-speed lifts
including four six-passengers!). Contact the resort via the
internet web site www.Stratton.com or call 1-800-STRATTON.
For more information, contact:
Sherry Marek
Datavision
smarek@datavisiontech.com
Tel: (954) 385-0525 x113
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